Adler Roty was a professional magician who claimed to be one of the Sorcerers of Tund, an ancient sect of Sith mages. In 23 BBY, on the planet of Coruscant, Roty's homeworld, the magician started a new show at the CoCo District Theatre , shortly before the onset of the Clone Wars. Roty advertised it in HoloNet News into 22 BBY, using a trademarked tag-line, "It's not the Force! It's magic!," and claiming to be an influential, unspeakably wicked person who loved credits.
Adler Roty's advertisement appeared in Holonet News, an in-universe website created in 2002 to publicize the then-upcoming film. Pablo Hidalgo and Paul Ens wrote the site content.
The word numamorous that appears in the spot is a misspelling of the word nummamorous, meaning a person who loves money.
Adler Roty's advertisement appeared in Holonet News, an in-universe website created in 2002 to publicize the then-upcoming film. Pablo Hidalgo and Paul Ens wrote the site content.
The word numamorous that appears in the spot is a misspelling of the word nummamorous, meaning a person who loves money.
- The Complete Star Wars Encyclopedia