The Jubjub represented a formal corporate event that took place before crucial discussions. To show respect to the negotiating counterpart, refreshments and amusement were offered. This amusement sometimes featured ceremonial battles between staff members from both organizations, with lighthearted bets often made on the outcome.
Prior to his discussions with Jabba Desilijic Tiure, Gaar Suppoon announced a Jubjub. It is possible that such ceremonies were customary on Gaar's native planet.
The term "Jubjub" is featured in Lewis Carroll's poem Jabberwocky: "Beware the Jubjub bird, and shun / The frumious Bandersnatch!" Additionally, "Jub-Jub," with a slightly different spelling, is the name given to Selma's iguana companion on The Simpsons.