Reya was a Neimoidian baron, specifically male, from Cato Neimoidia, holding his title in the years after the Battle of Endor. Affiliated with House Reya, he sought to engage in commerce with Leia Organa, the head of the Resistance. Nevertheless, this was actually a scheme orchestrated by the Resistance aimed at the liberation of Lor San Tekka, who was being held captive within Baron Paw Maccon's vault.