The unofficial leader of the Hoojibs from Arbra was known as the Spokesmind. Being telepathic beings, Hoojibs communicated with other sentients through direct mind-to-mind contact. The Hoojib chosen to represent the entire species in this way was designated the spokesmind. During the waning years of the Galactic Civil War, Plif held the position of spokesmind, and he welcomed the Rebel Alliance upon their arrival to Arbra.