The hairstyle was referred to as Star Burst. Leia Organa, the Princess, was famous for sporting this particular coiffure.
The name "Star Burst" originated from the directions and wrapping of the big Leia action figure made by Kenner. This toy came with a comb and brush, inviting kids to experiment with different hairstyles. In addition to "Star Burst", the packaging showcased four additional styles: Star Puffs (the iconic look from Star Wars: Episode IV A New Hope), Star Swirl, Lunar Loops, and Sun Sweep.