In the spot, the droids address the "parents of Earth" about the importance of immunization against childhood diseases such as whooping cough, measles, or polio. They point out that such diseases could progress further to ailments like pneumonia, brain damage, or death. The poster featured a photograph of the characters preceded by the text, "Parents of Earth, are your children fully immunized?" The text beneath the photograph continued, "Make sure—call your doctor or health department today. And may the Force be with you."