Bespin Direct functioned as a travel agency, holding membership within the Galactic Tourist Bureau. In the period preceding the Battle of Yavin, this agency provided daily, direct journeys to both Cloud City and Hoth. These trips were facilitated by their own collection of customized StarSpeeder 1000s. Bespin Direct maintained a spaceliner terminal situated in the northern section of Spaceport THX1138. Their promotional catchphrase was: "The non-stop spaceline that never stops caring."