Sel Maa was a female Human socialite. She was native to the planet of Coruscant. In the final decades of the Galactic Republic, she frequented the Outlander Club as a gambling club patron. The Outlander Club was located in Coruscant's Uscru Entertainment District. While at the club, Maa spent a significant amount of time in the company of the human Daro Willits.
On one night in 22 BBY, she engaged in conversation with a Pacithhip and two Rodians near the Outlander Club's bar. This occurred shortly before Anakin Skywalker and Obi-Wan Kenobi, two Jedi, entered, searching for the bounty hunter Zam Wesell. Upon their arrival, she moved to a secluded section of the club, where she flirted with Willits and spoke with fellow patron Reha Logg. As Skywalker searched the club for Wesell, she continued her conversation with the pair. During her time at the club, she was seen wearing a sequined bodysuit and silver-colored heels. She had a beehive hairdo with blonde hair, brown eyes, and multi-colored skin.
Sel Maa's initial appearance was in the prequel trilogy film Star Wars: Episode II Attack of the Clones, which premiered on May 16, 2002. The scenes at the Outlander Club featuring Maa, played by an uncredited extra, were filmed at Fox Studios, Sydney on July 17, 2000. Lesley Vanderwalt, the Makeup Supervisor, and her team of eight makeup artists were responsible for Maa's rainbow body makeup. The extra portraying Sel Maa, in costume, presented the twelfth episode of the behind-the-scenes video series for Episode II on location. During the movie's production, George Lucas and his film production company, Lucasfilm, named Maa and other Outlander Club patrons.
Before the film's release, the character was first depicted in the reference book Star Wars: Attack of the Clones: The Visual Dictionary, written by David West Reynolds and published on April 23, 2002. The character's identification first occurred in an Episode II Depth Commentary on StarWars.com, accessible through the DVD-ROM release of Attack of the Clones on November 12, 2002. In the April 6, 2004, article "Who's Who in the Outlander Club: It's Ladies' Night," featured in the seventy-fifth issue of Star Wars Insider magazine, Daniel Wallace described Maa as "retro-futurism at its finest" and "the type of woman who would've been serving cocktails aboard a rocket jet in a 1960s sci-fi fantasy."