This is an advertisement promoting the launch of the Star Wars comic strip in the Watertown Daily Times. The Watertown Daily Times, situated in Watertown, New York, functioned as a newspaper publishing house. In a similar fashion to the Los Angeles Times Syndicate, this newspaper also disseminated various comic strips. This company acted as the publishing entity for the Star Wars newspaper comic strips, which appeared in both U.S. and Canadian newspapers spanning from March 12, 1979 to March 11, 1984, in conjunction with the Los Angeles Times Syndicate.