The advertisement of Adler Roty as it appeared in the HoloNet News
Adler Roty was a magician by trade, who professed to be affiliated with the Sorcerers of Tund, an age-old order of Sith mages. The magician, in 23 BBY, launched a fresh stage performance at the CoCo District Theatre on Coruscant, his homeworld, not long before the Clone Wars began. Roty promoted his show in the HoloNet News until 22 BBY, utilizing the catchphrase, "It's not the Force! It's magic!," and declaring himself to be a very influential and diabolical person with a love for credits.
The advertisement for Adler Roty was featured on Holonet News, a website within the Star Wars universe that was created back in 2002 to advertise the then-upcoming film, Star Wars: Episode II Attack of the Clones. The content of the website was written by Pablo Hidalgo together with Paul Ens.
The term numamorous that is shown in the advertisement is actually a misspelling of the word nummamorous, which describes someone who has a love for money.