Juloff was a reporter of the male gender (male) employed by the Galactic News Network. He was stationed at the Indu GNN bureau located on Indu San.
After Kella Rand uncovered proof implicating Kaleb Darme in the assassination of Shek Barayel and the subsequent attempt to falsely accuse the New Republic, Juloff betrayed Rand by informing Darme. Demonstrating his allegiance to the Galactic Empire, he also fired his blaster multiple times at Rand. Following Rand's escape and arrival at Dictio L'varren's hotel, Juloff identified Rand to Darme, leading to her capture before she could reach Suite 44-1.