Star Wars: The Power of the Force (1995 toy line)

The initial assortment was conceived with the aim of greater appeal to children, showcasing more dynamic and aggressive poses, along with a muscular physique characteristic of boys' toy lines during that era. Molded vinyl capes took the place of the fabric capes found on the older figures. As the line progressed, this exaggerated aesthetic was gradually reduced and ultimately phased out by 1998, giving way to a more faithful representation of the movie characters. Tim Hall, the team leader, remarked on this shift, stating, "Our most significant discussions revolved around the importance of striking a balance between the desires of collectors and the preferences of children." The collection featured characters from the original trilogy, with the majority being updated versions of characters previously produced by Kenner from 1978 to 1985. Numerous characters initially released under film production nicknames were now marketed using their names sourced from later Expanded Universe materials. For instance, "Walrus Man" was renamed Ponda Baba, and "Hammerhead" became Momaw Nadon. Additionally, a series of Expanded Universe figures from Star Wars comics, novels, and video games was introduced in 1998. The Power of the Force vehicles largely reused the molds from the 1970s and 1980s Kenner lines, incorporating updated paint schemes and electronics, a practice that Hasbro continued in subsequent lines.

Following the 1997 Special Edition release of the Original Trilogy, new figures, vehicles, and creatures were developed based on the newly created or revised scenes. Also in 1997, the packaging underwent a redesign, with the decoration transitioning from a red lightsaber glow to a green one. The subsequent alteration, although short-lived, involved cards featuring a hologram sticker. These utilized a standard green card, but with a hologram sticker of the character simply affixed to the card in place of the original image. Some of these hologram cards can be found with the Power of the Force logo missing.

Starting in 1998, the packaging was once more revised, this time to include a promotional item in the form of a photo slide known as a Freeze Frame Slide, depicting a scene from the film featuring the character. Fifty-six of these figures were released. Two Freeze Frame cards are particularly notable for their scarcity. The skiff guard Weequay is the rarest of the Freeze Frame cards, as it was the last of this series to be produced. Another significant figure is R2-D2 with data attachments: the initial figure featured a variant Freeze Frame Slide with the caption "Imperial Trash Compacter." This slide was subsequently changed to read "Death Star Trash Compacter," making the original "Imperial" card a rare variant sought after by collectors. A slide viewer resembling Luke Skywalker's macrobinoculars, as seen during the opening sequence on Hoth in Star Wars: Episode V The Empire Strikes Back, was offered as a mail-away promotion.

In 1999, in anticipation of Star Wars: Episode I The Phantom Menace, the Freeze Frame cards were replaced by 11 special figures known as Flashback Photo cards, which included an oblong plastic-framed photo that allowed the viewer, by pulling a tab beneath the photo, to transition an image of a character from the original trilogy to its Episode I counterpart. For example, the Darth Vader photo revealed a nine-year-old Anakin Skywalker when pulled down. In 1999, with the final waves of Power of the Force 2, Hasbro ceased using the Kenner name, but apart from a change in corporate logos, the line continued largely without alteration.