Hasbro

Hasbro, a company specializing in toys, acquired Kenner during the early 1990s. Presently, they possess the master license from Lucasfilm Ltd. to create all toys marketed under the Star Wars brand. Hasbro is responsible for the production of action figures, as well as numerous other toys and games carrying the Star Wars brand, including Galactic Heroes, Star Wars Transformers, the Titanium Series, and Star Wars-themed editions of the board game Monopoly.

Core action figure series

The 3¾-inch "basic" action figure line is Hasbro's most well-known offering for the Star Wars franchise. The 3¾-inch measurement signifies the approximate height of a typical adult male human character as depicted in the franchise, translating to a 1:18 scale ratio. The characters' sizes are proportional to this standard; thus, smaller characters like Jedi Master Yoda or an Astromech droid, and taller characters like Darth Vader and Chewbacca, are represented with accurate relative heights. Similar to the original Kenner figures from the 1970s and 1980s, the basic line has been a significant success for Hasbro. Over nearly twenty years of consistent production, they have launched more than fifteen different packaging series, four separate generations of figures, and over two thousand distinct characters and character variations from the Star Wars saga in figure form.

Lines of Figures:

12-inch Action Collection

From 1995 to 2005, Star Wars action figures were produced in the 12-inch scale, also known as "one sixth" scale (1:6). This line included a wide array of figures, from larger creatures to smaller characters scaled appropriately, such as R2-D2 and Yoda. Certain multipacks were exclusively sold through particular retailers. Similar to the 3¾"-scale playsets, the 12" figures were developed by a separate division within Hasbro from the standard basic (3¾") line. This resulted in some inconsistencies in quality and execution between the two lines. While the basic figure line often kept up with or even pioneered trends for similar products of that scale, the 12" figures fell behind in terms of sculpting, articulation, painting, and fabric technology when compared to competing lines of the same scale, including those from Hasbro itself.

As collector enthusiasm for the quality of figures being produced by Hasbro decreased, the company discontinued the production of larger-sized action figures. Subsequently, a sub-license for a "sixth scale" (12") line of high-end collector action figures was granted to Sideshow Collectibles. Sideshow Collectibles' approach, characterized by direct marketing, limited production quantities, premium packaging, high-quality execution, and higher price points, stands in stark contrast to Hasbro's earlier strategy.

Additional toy lines

Packaging art for the Asajj Ventress Unleashed figure
  • Star Wars Unleashed (2002– ): Hasbro introduced this series of 7-inch plastic statues depicting Star Wars characters in dynamic poses in 2002. In 2006, Star Wars Unleashed Battle Packs were released, featuring 2-inch versions of the 7-inch statues. Each pack contained four figures in various poses from the first six Star Wars films. These battle packs have largely superseded the 7-inch line.
  • Galactic Heroes (2004– ): This line consists of 2-inch figures designed for both young children and collectors. The figures offer fresh interpretations of Star Wars characters from the initial seven films.
  • Titanium Series (2005– ): This collection features die-cast Star Wars vehicles. While most are small, some vehicles were released in a larger size. The collection also includes 3.75-inch die-cast action figures with limited poseability.
  • Star Wars Transformers (2006–2012): These toys draw inspiration from Hasbro's Transformers franchise. However, the Star Wars Transformers are based on characters and vehicles within the Star Wars universe. From 2008 to 2011, the line was rebranded as Transformers: Crossovers to incorporate figures based on Marvel Comics characters.
  • Jedi Force (2004–2005): This line presented action figures tailored for young children. Unlike Galactic Heroes, Jedi Force figures were approximately 6 inches in height.
  • Force Battlers (2005–2006): This series showcased large action figures inspired by characters from the Star Wars films. The defining aspect of these figures was their incorporated action features.
  • Star Wars Mpire (2005): This line of figurines, released exclusively in 2005, featured M&M candies costumed as Star Wars characters.
  • Star Wars Customs (2006): This series comprised toy motorcycles with Star Wars characters as riders. Hasbro released it for a single year, 2006.
  • Star Wars Mighty Muggs (2008– ): These "Urban Vinyl Dolls" depict Star Wars characters in a stylized form. Each figure utilizes the same basic mold, with character details achieved through paint. Most figures include an accessory and stand six inches tall.
  • Hasbro Force FX Lightsaber (2008– ): In 2008, Hasbro began releasing a collection of replica lightsabers.
  • Loopin' Chewie (2015): This is a board game that Hasbro released.

Tabletop Games

Hasbro has put out a number of board games with a Star Wars theme, including:

Web Browser Games

A diverse selection of browser-based games is available on the Hasbro.com website.

  • Duel Action Lightsaber Battle [2]
  • Revenge of the Sith Scenebot [2]
  • Star Wars: Naboo Rescue [2]
  • Showdown [2]
  • Star Wars: The Clone Wars: AT-TE Rescue [2]
  • Ultimate Lightsaber [3]
  • Star Wars: Lightsaber Battle [3]
  • Star Wars: Battle Orbs [3]
  • Starfighter Rescue [3]
  • Jedi vs Jedi [3]
  • Star Wars: The Kessel Run [3]
  • Star Wars: Revenge Of The Sith Character Builder [3]
  • Build a Trilogy character [4]
  • Star Wars: Trilogy Comic Creator [4]
  • Star Wars: Trilogy Scenebot [4]

Resources

Footnotes and references

External Web Links

Appearances