LINE: Disney Tsum Tsum, a puzzle mobile game, was created and disseminated by the Line Corporation along with Walt Disney Japan and NHN PlayArt. Its purpose was to advertise the Disney Tsum Tsum line of plush toys. It initially came out in Japan on January 29, 2014, and then was released worldwide on July 1, 2014, for both Android and iOS devices. From its initial release, the game incorporated content related to Star Wars, starting with a promotional tie-in for Star Wars: Episode VII The Force Awakens, and continuing with further promotions for several following live-action productions, like Rogue One: A Star Wars Story, Star Wars: Episode VIII The Last Jedi, Star Wars: Episode IX The Rise of Skywalker, and The Mandalorian Seasons One and Two.