Bitter Pill Company was a unit of infantry soldiers, specifically a company, within the military structure of the Rebel Alliance's army. This company saw action during the Mid Rim Retreat. As a last-ditch effort to divert the attention of the Galactic Empire's forces, the company was dispatched to a planet its personnel derisively called a "trash heap" in the year 3 ABY. While on this planet, the Bitter Pill Company suffered the loss of its initial troop transport, but they successfully acquired a replacement. Word of the company's exploits eventually reached the Alliance's 61st Mobile Infantry; Sergeant Maximian Ajax, a member of that unit, briefly related their story to First Sergeant Hazram Namir. Captain Fennro Drogan, a skilled tactician and technician, was a member of Bitter Pill Company, and he subsequently participated in the Battle of Endor in 4 ABY.
The initial reference to the Bitter Pill Company occurred in Battlefront: Twilight Company, a novel written by Alexander Freed and published in 2015. Later, the company was represented by Fennro Drogan, who appeared as a playable character in the mobile game Star Wars: Galaxy of Heroes (2015). He became available to unlock through a special marquee event that started on August 31, 2023.